Later this year, the Planet of the Apes franchise will return to the big screen with War for the Planet of the Apes, the latest film to follow the story of Andy Serkis’ apes leader, Caesar, and which is shaping up to be one of the most exciting blockbuster films in a year packed to the brim with them. Started in 2011 with Rise of the Planet of the Apes, the franchise has quickly become one of the most critically-acclaimed blockbuster franchises in the industry once again, which isn’t too bad for a franchise that originally began its cinematic journey back in 1968 and since then, has continued to put out new installments, all to varying degrees of success.
The hype and anticipation surrounding War has only continued to grow since the film’s first teaser trailer in the final month of 2016 as well. Similar to what the studio is doing for this year’s Alien franchise installment Alien: Covenant, it looks like 20th Century Fox will be incorporating a unique use of technology into their promotion of the Planet of the Apes franchise later this year.
According to Variety, the Planet of the Apes franchise is getting its own virtual reality experience, created by the Fox Innovation Lab. While details on the experience are still sparse, it will apparently let users “cross the species line, and band together with other apes in their fight against humans.” Co-produced by Andy Serkis’ Imaginati Studios, the experience will reportedly not be based around the story of War, with no release date officially announced yet either. However, it would make sense for the experience to be released at least around the same time as War this summer from a promotional standpoint alone, so that they can be marketed together.
Read more here: screenrant.com/planet-apes-vr-virtual-reality/