Standing in the living room of an oceanside $57.5 million home in Malibu, Calif., Jack Ryan, the founder of REX, an online brokerage, took in the view.
“The only way you can sell a house like this," he said, as the shimmer of the Pacific glinted off gleaming white lawn furniture outside, "is have them walk through it, either physically or virtually."
“For homes like this,” Ryan said, gesturing to the house’s fireplace, “there’s a 50 percent chance that the buyer is outside the U.S., in around 15 financial capitals—London, Shanghai, Paris, Beijing.”
To reach that elusive group of the super-rich, Ryan had to get creative, which is why he decided to pay Legend3D to map the house and create an interactive video.
“If someone’s in Moscow and sees a picture of this home, they say, ‘Eh, it's over in Malibu, all I see is this photo; I'm not enthused,” Ryan said. “But if we send them a 3D, fully immersive experience, they can really see the waves and get a feel for this house and say: 'it's perfect for me.'”
Read more here: www.bloomberg.com/news/articles/2016-12-06/goldman-sachs-alum-turns-to-virtual-reality-to-sell-57-million-mansion